WE DRAW THE COMPLEX

Intelligence and strategic visual communication for complex legal and economic cases.

We translate legal and economic complexity into clear and visually strategic narratives.

Draw the Law will operate as a litigation support and case intelligence consultancy in this engagement, providing strategic communication and analytical structuring services.

Draw was founded on the expertise of its founder, an attorney with over 20 years of experience at leading law firms, including 10 years at Big Law.

Multiple technical perspectives applied to legal and economic information.

Through our exclusive methodology, we structure complex information drawing from multiple technical disciplines.

We take highly specialized documents and transform them into something clear, well-structured, and visually compelling, which are designed to be quickly understood even when reading time is scarce and the decision-maker’s attention is limited.

 

COMMUNICATION STRATEGY IS OUR PRODUCT

We can deliver through:

Confidentiality: we work on sensitive and strategic cases; therefore, we only present public or anonymized materials as references of our work

Our Story

Draw the Law was founded by Paula Müller, a lawyer with over 20 years of experience in complex and strategic legal cases, working on high-stakes matters — particularly in Strategic Litigation, Contracts, Compliance, and Economic Law.

As she began applying Design Thinking and Legal Design methodologies to the organization and presentation of her clients’ legal arguments, Paula observed a concrete difference in how cases were understood and, consequently, in the decisions that followed.

With the founding of Draw, this insight deepened: reading the same case through multiple technical lenses, in an integrated way, proved even more effective at structuring decisions in complex legal and economic contexts.

Paula Müller graduated from PUCRS (2006) in Law, with postgraduate studies from UFRGS (2009) and FGV (2015). She also holds specialized training in Visual Law, Legal Design, Contract Design, and Design Thinking.

Throughout these years, leaded Brazilian law boutiques, including 10 years at Tozzini Freire in the areas of strategic litigation and competition/compliance.

O DRAW THE CASE funciona como uma engrenagem: cada profissional tem um papel específico, mas todos atuam de forma integrada, analisando o mesmo conteúdo sob ângulos técnicos complementares:

  • ADVOGADOS ESPECIALISTAS — domínio do mérito jurídico e visão estratégica do caso.
  • LEGAL DESIGNERS — arquitetura da informação e usabilidade jurídica.
  • ROTERISTAS/LINGUISTA — construção narrativa e hierarquia dos argumentos.
  • DESIGNERS GRÁFICOS — precisão gráfica e visualização avançada da informação.
  • ENGENHEIROS — lógica de sistemas, organização de dados e consistência estrutural
  • ECONOMISTAS —modelagem de cenários. e interpretação técnica de impactos regulatórios e concorrenciais.

The problem was never the complexity of the content, but the way it is presented.

Organizing information that few people want to read is a way of showing respect for those who need to make decisions under real-world pressures and time constraints.

Draw’s deliverables make it clearer for those who hold the case – judges, clients, investors and many more

AB2L ECOSYSTEM ASSOCIATES

R. Manuel da Nóbrega, 986 - São Paulo - SP, Brazil

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